UX and UI Design
Designing user flows, process flows, prototypes, and high-fidelity UI's. Leading design and collaboration to deliver, iterate and implement opportunities and product features in favour of user needs and requirements.

Research Topic Launch Assistant

01 Context

In the latest of various innovative projects I was involved in at Frontiers, this project was conceived and launched as part of a crucial strategy for company growth and success.

02 Product Vision and Solution

An AI driven assistant that can foresee success, identify demand, and deliver data-driven priority, helping users to understand the market, prioritise where to spend time, and where to engage their efforts more effectively.

03 Product Strategy

Initial launch of an MVP on a limited scale to test delivery on a predefined set of success metrics, followed by iterative, successive product releases, with a vision to company-wide expansion and adoption.

At the outset success would be defined by:

Quality of the algorithm: 50 percent validation of output
User buy-in: 100 percent acceptance of validated output
User trust: 100 percent belief in the tool as essential by user test base
Quality of product: productivity = work time halved

Current Outcomes and Results

Quality of the algorithm: 68 percent validation rate in the current pilot
User buy-in: currently in discovery
User trust: 75 percent of validated proposals rated good or very good
Expansion and quality: currently preparing to scale for the fourth time, based on a round of positive test feedback

Process Flow
High level overview of process and interaction: Mapping the process and interaction at this level gives high level visibility, enables general comprehension and understanding, and helps guide design.

Personal outcomes and achievements

Dynamic team. Part of the brilliant User Experience & Product Acceleration Team, driving intelligent product solutions and customer-centric design and culture across the company.
Collaboration. Working as part of a highly collaborative product team: Functional product teams are the key to creating successful products with great user experience.
Cross-functional. Working in close collaboration with the product manager, technical lead, and engineering team to identify the right opportunities, prioritise features, and define the product roadmap.
Continuous discovery. Conducting user discovery and interviews, capturing findings to identify pain points, and gathering insights to identify opportunities that guide product development.
Design principles. Conducting an early Heuristic Evaluation and communicating the findings to the wider team to facilitate refining design and guiding the direction of the product.
Leading design. Leading design to deliver, iterate, and implement opportunities and product features in favour of user needs and requirements.
Outcome driven. Undertaking an iterative roll-out to drive product development, evolution, and evaluation, based on quantitative results and qualitative feedback.
Versatile. Designing user flows, process flows and experience maps, architecture diagrams, wireframes, prototypes, and high-fidelity UI's. Ability and flexibility to iterate fast and often.
User Centred. Championing a user centred point of view and a design-centric process.
Visual designer. Strong visual design skills, founded on user needs, established design principles, sound product architecture, and usability patterns and standards.
Creative sparkle. Bringing an artistic touch and a creative eye, from layout and typography to icon design, hand lettering, or illustration.

Continuous discovery
Conducting user discovery and interviews, capturing findings to identify pain points, and gathering insights to identify opportunities that guide product development.

Continuous growth and development

Collaboration and trust. Seeking support, inspiration, and wisdom from colleagues: Reaching out is not a sign of weakness or a limit of one's capabilities, it demonstrates willingness to use the resources available to create the best possible outcomes.

Trusted partner. Extending partnership and influence to stakeholders and the development team: Interaction, inclusion, and partnership introduces more perspectives, establishes feasibility early on, and leads to quicker iterations, and better design and deliverables.

UX design. Designing user experiences, not just screens and interfaces: Good screen and process design is important, what happens between screens and drives a user to perform an action also is.

Product work. Participating in design and implementation of an MVP, data collection and iterative evaluation to fuel and guide decisions, and team collaboration to design, build, and implement iterative rollout to a growing user base.

User Centred champion. Designing products for users: Speaking the user's voice and enabling the team to get to know and develop empathy for users so that everybody cares about creating the best possible experience. Seeing people succeed wins hearts and encourages team investment in better user experience.

Design decisions. There are many ways to design a solution, highlighting different advantages by dealing with limitations in different ways. It is the designer's job to make an informed choice and help others understand and accept it.

Principles. Setting a framework to explain design choices or decisions: Principles enable everybody to objectively follow reasoning, and change discussion around a choice to a sound argument for it. Principles enable you to challenge design decisions, including your own, earning greater authority over time.